Ford gets a big win

Ford is ramping up its efforts to become one of the biggest players in electric vehicles.

Like champions preparing for the most important competitions of their careers, the Blue Oval has meticulously crafted its plans. Every detail counts. A mistake can be costly because it can give competitors an advantage — or create an obstacle that can delay design and production.

Ford’s strategy started with a split in two.

Ford Model operates like a tech startup. It currently has three models: the Ford Mustang Mach-E crossover/SUV, the F-150 Lightning pickup/truck and the e-Transit van. Each is targeted at a distinct customer base and — hugely important — all three vehicles are in market segments with lucrative profit margins. Other models will be added to these three in the next few years.


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