technology

Microsoft CEO Satya Nadella comments on Xbox’s Activision deal and the slowing economy

What you need to know

  • Microsoft is attempting to purchase Activision Blizzard for $69 billion dollars.
  • Activision Blizzard makes popular games like Candy Crush, Call of Duty, and World of Warcraft.
  • Despite some regulatory jitters, Microsoft would still be far from overtaking its primary gaming competitors such as Sony’s PlayStation and Chinese tech giant Tencent.
  • Nadella also discussed Microsoft’s approach to the weakening economy amidst growing inflation.

Microsoft is working to acquire Activision-Blizzard for its Xbox gaming division. The deal is valued at around $69 billion dollars, and would provide a large profit for current shareholders, given that the valuation is far higher than Activision’s lagging share price.

Activision is known for games like Candy Crush Saga, World of Warcraft, Call of Duty, and many more. Across the company’s decades-long history, Activision has swept up a massive content library over the years. Despite Activision’s impressive library, it has lost much of its userbase in recent years owing to stiff competition from companies like China’s Tencent, who owns Riot Games. Activision has also struggled to retain key staff owing to repeated scandals, which has seen its share price struggle to recover.

Leave a Reply

Your email address will not be published.